Jeanette Tran

Jeanette Tran

New York City-based art director and graphic designer with a focus on visual storytelling, branding, and editorial. Currently at Mythology.

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Work

Dove x Bridgerton
Supernatural
Supernatural x Jane Fonda
Harry’s Plus
Paiza
Air Company
Book Design
Sleeping Bela
Editorial
IRL
Shuffle
Blueprint
Scary Magazine

Work

Dove x Bridgerton

Role: junior art direction, wordmark design
Exec Creative Direction: Audrey Attal & Kim Haxton
Art Direction & Writer: Elisa Werbler & Cat Williams Gunderson
Director: Philippa Price

Our campaign for Dove and Bridgerton consists of purpose-driven films starring real-women creators, product line assets, as well as social and marketing activations. Let Them Talk celebrates real women who embrace their bodies and authenticity no matter what the ton whispers. Here’s to the women who wear their real beauty like a crown.
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Supernatural

Role: concepting, brand design, junior art direction
Creative Direction: Kim Haxton & Audrey Attal
Senior Art Direction & Writer: Brian Lim & Michael Weisburg
Photography: Carlos Serrao

We gave Meta-owned VR fitness brand, Supernatural, a refresh under the new platform, "Unreal Fitness." Tasked with refining the brand’s core positioning and visual identity, we created a compelling brand foundation, comprehensive asset library, and design system to match all brand touchpoints.
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Supernatural x Jane Fonda

Role: concepting, junior art direction, brand asset & editorial design
Creative Direction: Kim Haxton & Audrey Attal
Senior Art Director & Writer: Brad Kranjec & Jake O’Donnell
Directors: Jonathan Dayton & Valerie Faris

As part of our refreshed brand identity for Meta's VR fitness brand, Supernatural, we had icon Jane Fonda return from 1982 to help revolutionize cardio AGAIN—this time on the Meta Quest. We also had the opportunity to design People Magazine's weekly cover and spread for Jane's legendary comeback. It’s Fonda, B*tch!
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Harry’s Plus

Role: junior art direction, concepting, brand asset design
Creative Direction: Kim Haxton & Audrey Attal
Senior Art Director & Writer: Brad Kranjec & Jake O’Donnell
Directors: Henry Joost & Rel Schulman

For Mythology's long partnership with Harry's, we've launched another campaign to challenge Big Razor — this time with the brand new Harry's Plus, the most comfortable, pivoting razor yet.
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Paiza

Role: junior art direction, brand story / concept, brand design
Creative Direction: Kim Haxton & Audrey Attal
Senior Art Director: Brian Lim
Writer: Audrey Attal

Working with the leadership team at Singapore's landmark and resort, Marina Bay Sands, we streamlined the strategy and crafted the narrative and brand world of Paiza — their ultra-exclusive membership for top tier casino guests. Using the fables and legends of ancient China as our guide, Paiza captures a world beyond mere luxury.
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Air Company

Role: junior art direction, concepting, brand design
Creative Direction: Kim Haxton & Audrey Attal
Senior Art Director & Writer: Brian Lim & Michael Weisburg
Brand Film CGI: Builders Club

Air Company exists to solve climate change by transforming CO2 into carbon-negative alcohol and fuels. We partnered with Builders Club to create a campaign that reintroduces their technology as the new, revolutionary climate solution.
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Book Design

Role: book cover design, art direction
Client: Astra Publishing House, FSG, Penguin Random House, Picador

A collection of book designs for Rodrigo Corral, Astra Publishing House and other clients.

Sleeping Bela

Role: brand design, logo design, web design
Client: Sleeping Bela

Client commissioned website and brand design for artist and musician, Sleeping Bela, along with merch and album back cover for her new release INSATIABLE.

Editorial

Role: editorial design
Clients: The Wall Street Journal, The Generalist, Harper’s

Some editorial sketches and work for select clients in collaboration with Tyler Comrie, Rodrigo Corral...etc.

IRL

Role: editorial & book design
Parsons 2020 Thesis

A serial publication that consists of written articles on internet culture—particularly topics that involve digital social dynamics and their influence on our perceptions of reality. The project aims to not only inform, but to also spark conversations around how society functions in the current world of mass media. How do we exist online vs. reality? How do we seek for connection? Chronically online in the 21st century, we go through our daily lives without fully acknowledging how interconnected we are to the virtual world and its communities; how attached we’ve become to a space that can so easily unite and divide us simultaneously.
[View Thesis Site]

Shuffle

Role: brand identity, website design

As a tarot reading website, Shuffle also offers information on different cards and suits in the tarot deck. Its identity is based on the Rider-Waite collection that was originally illustrated by artist, writer and occultist, Pamela Colman Smith (1909).

Blueprint

Role: brand identity, UI/UX

Branding project that involves creating brand identity and UI/UX for a startup’s product and services. BLUEPRINT is an mobile app that helps users envision and organize home decor through a virtual floor plan. Furniture and home appliances can also be purchased on the app and shipped directly to the desired location.

SCARY Magazine

Role: editorial design, research & writing

Inspired by Neil Gaiman and R.L Stine’s Goosebumps series from childhood, SCARY Magazine pays tribute to children’s horror fiction and how it has shaped our understanding of life’s complexities. Even fairy tales (the grim ones) were initially intended to teach moral lessons. The publication highlights that there is more to this genre than manifesting nightmares and fears. They were created to help guide children through very real and convoluted adversaries growing up.